Marketing Lies and Market Research Mistakes with Author Atul Minocha
Atul breaks down the most common lie marketers tell and explains the role of both emotions and reason in marketing, with insights from his book "Lies, Damned Lies, and Marketing."
Lies, Damned Lies, and Marketing
Atul Minocha discusses his book "Lies, Damned Lies, and Marketing" and how to separate fact from fiction in marketing strategies. Listen for three action items you can use today.
Lies, Damned Lies, and Marketing
Atul joins us to discuss the root causes of your frustration and provides you with the insight you need to utilize your marketing dollars for real results.
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